However, you can actually see behind the scenes on YouTube where they take three (count 'em) Youtube slugs to inflate the bloomin' racoon thing.
From orange based bisscakes yesterday to citrus cellphone confusion today. Another spopple from XFM on 26th August 2006.
I tried to search YouTube to find the ad they're referring to without success but Adam and Joe paint such a rich and gratifying picture of the utter nonsense, it really isn't necessary. If you live a dream lifestyle in advertising and have access to a subscription for this site, you can see it.
Part one is here. It's a timewaster's paradise if you follow all the links on this channel. You may need some kind of stimulant to restart your day afterwards, though.
The latest petition is here.
The BBC Trust has opened it's Public Consultation. Please take a moment to look around and make your point.
Finally, this blogger has set out some useful methods for showing your support.